Artificial intelligence (AI) is not a future technology now, as 63% of people are already using AI technologies without even realizing it. Used across several applications and live projects, one common form of AI that both consumers and businesses are using is chatbots. These are simple AIs with decision-making capabilities that can be implemented to answer customer questions. Most businesses are already using this technology and making large profits. On the other hand, the businesses that avoid this feature are struggling with their competitors.
If you are concerned that the use of robots or chatbots will decrease the interaction of customers with your business, consider this: 48% of customers are already comfortable with interactions handled by bots, and around 71% would be willing to use a bot if it brought an improved customer experience.
Advantages of Chatbot Integration toYour Website
If you have not already integrated chatbotswith your website, the following points will surely convince you to opt for it.
A New Layer of Customer Support
Chatbots enhance the user experience primarily by offering additional options for customer support. They provide customers with an extra channel to reach your business, in addition to traditional methods like phone calls, emails, or in-person visits. This added option increases convenience because chatbots are accessible via mobile devices or computers. Customers can seek assistance from anywhere and anytime, if they have a compatible device.
Fast Responses to Similar Questions
Usually, customers seek quick solutions to their simple questions when reaching out to support teams. However, due to the high volume of inquiries, support teams may not always be available for immediate answers. Well, chatbots offer a solution to this challenge. They can simultaneously handle multiple conversations and quickly respond to all inquiries. For instance, instead of contacting a business to inquire about its operating hours, the individual can use the Facebook Messenger chatbot to access this information easily. If a customer has a query that requires human assistance, the chatbot can transfer the query to an available agent.
A Way to Reduce Customer’s Wait Time
Long wait times are one of the major reasons for customer frustration, as individuals prefer quick solutions. Chatbots play a crucial role in improving this aspect of the customer experience. Irrespective of the nature of the inquiry, a chatbot can excellently assist customers when they reach out.
Provide Relief to the Customer Support Team
The use of chatbots to address routine customer inquiries significantly reduces the burden on support teams. Support representatives can concentrate on high-priority issues that demand more in-depth attention while the chatbots handle low-complexity matters. Also, when the stress on the customer support team is reduced, it usually results in higher productivity.
Generates High-Quality Leads
Chatbots can engage in conversations with customers and gain insights into their interest towards your products or services. Chatbots collect data on leads and evaluate their interest in your services. Using this information, you can modify your approach and provide necessary business tools that fulfil their specific requirements. A survey conducted by Drift among B2B professionals from different industries revealed that 54.8% of respondents experienced an increment in high-quality leads. Chatbots help to gain traction of users, specially in case of you are taking search engine marketing services for your website.
Provide Useful Data About Your Business Growth
Chatbots are not only useful for lead generation but also serve as customer feedback. When customers interact with chatbots, they often share information about the challenges they encounter. By analysing this data, you can identify common problems. Hence, you can improve the available informative resources on your website, such as FAQ pages and product instructions. This insight into customer preferences can be beneficial for your marketing content and communications strategy. Contact us for website development integrated with AI tools, voice recognition and chatbots for smooth user experience.
Offer Personalisation
Chatbots can also personalize the user experience by customizing conversations. Based on the customer's queries and preferences, chatbots can recommend specific products or services. They can also offer promotions and discounts. Moreover, chatbots can guide customers towards the most suitable next steps based on their specific requirements. This includes providing additional information, assisting with a purchase, and addressing specific issues.
Available 24/7 to Adress Customers’ Queries
Chatbots provide 24/7 customer support, which is highly appreciated by customers. This availability allows customers to receive assistance and information at any time. Many customers find this "always-on" feature to be one of the most beneficial aspects of chatbots. With this feature, customers no longer must wait for your business to reopen to get a response to their queries. If a significant issue arises when human support representatives are not available, a chatbot can inform customers about the timeline for when they can expect to speak with a live agent.
Useful as Another Search Engine
In today's digital world, any platform equipped with a search option can function as a search engine, and this includes chatbots. To illustrate this, consider a scenario involving a bookshop. A potential customer wishes to visit the bookshop's website, access the store map, read reviews, and make a purchase decision. Traditionally, this would require the individual to go through multiple web pages or apps to gather all this information.
Here, chatbots change the game. Users can now have all these details from a single page or app. Chatbots can process various types of inputs, not just text-based messages but also voice-based commands. Let's take a coffee shop chatbot as an example. This chatbot efficiently handles customer orders, and hence, eliminates the need for customers to wait in long queues.
Conclusion
The integration of chatbots with websites is extremely helpful for any business. The use of chatbots improves user experience as well as benefits your business as a marketing assistant. So, you must opt for this feature as soon as possible and strengthen your business relationship with your customers. With the help of this feature, your business will grow exponentially in no time.
